Today we keep it short and sweet. We will discuss one simple idea to help you shorten your sales cycles. We walk through a very specific storyboard of an example most all complex technical B2B salespeople have experienced at one time or another, if not currently experiencing. We dissect the process associated to moving sales cycles forward faster with busy senior executives. If you have sales cycles that are taking longer than you anticipated and want to rethink your process to sell more in less time, then you will want to listen to this episode to learn (or refresh your memory) about a simple tactic that should be part of your normal weekly sales cadence.