Today we throw it back to a legend - Zig Ziglar - and learn how trust was the most important element of selling back in the 1990’s and how that compares with what is important in today’s selling world in 2017. We take lessons from two of Zig’s books: “See You at the Top”, published in 1975, and “Ziglar on Selling”, published in 1991. We look at how trust can be demonstrated using modern technology combined with social selling techniques to establish credibility, which leads to trust. You will want to listen to today's episode to find out how you can apply the lessons learned from Zig Ziglar on trust to your sales game in the modern era of selling.