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Sales Integrity

If you are in B2B complex technical sales, or you manage a team of B2B complex technical sellers, then the Sales Integrity Podcast is for you. This podcast is all about helping sales professionals, leaders and organizations who sell complex technical products, services and solutions to increase sales and earn more money. This is a weekly podcast that airs 3 days per week - Monday, Wednesday and Friday. This podcast is dedicated to helping you become better prepared, more organized and highly productive to establish credibility, generate more leads and win more business. In summary, this is the no-nonsense sales podcast that will help you translate the ideas you discover on this show into actionable insights you execute upon in the real world of selling immediately.
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May 10, 2017

“Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads." [Source: DemandGen Report] Today we start a new podcast theme - Sales & Marketing Integration. Moving forward we will look at the ins and outs, as well as benefits associated to the sales department and marketing department working together as it relates to Lead Generation. Today’s niche focus will be: Social Selling vs. Lead Nurturing. If Social Selling is really just the sales professional's way of getting attention and then nurturing leads how does that affect the Marketing department’s formal Lead Nurturing campaigns? What are the pitfalls associated to these two departments not communicating as it relates to this topic? We address this in detail during this podcast episode. We even provide 3 tips on how Sales and Marketing can work hand-in-hand to make the Lead Nurturing process a great success without stepping on one another. If you want to learn how the Sales and Marketing departments can leverage Social Selling and Lead Nurturing campaigns in conjunction with one another to generate more qualified opportunities, then you will want to listen to this episode.

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