"The top salespeople use LinkedIn at least 6 hours per week." [Source: The Sales Management Association] We continue with our new theme of “Creating Content” as a sales professional. Today we focus on how to create and share content on LinkedIn. We have discussed previously how buyers feel more positive about a brand after consuming content from it. Well the same thing is true for sales professionals - the more timely, relevant content you share that adds value to the buyer’s evaluation journey then the more likely they will reach out to you at the right time in the buying cycle to engage with you. We provide three tips on how to share and create content on LinkedIn that will help you build a steady following of target market prospects with consistent action on your part. If you want to leverage LinkedIn as a social selling tool that helps you steadily build a sales pipeline of qualified opportunities, then you will want to listen to this episode.