“73% of executives prefer to work with sales professionals referred by someone they know.” [Source: Sales Benchmark Index] On today’s “Sales Prospecting by the Numbers” discussion we focus on “Referral Selling Uncovered” as our primary topic. We unpack this statistic a bit and provide 3 specific tips on how to improve your overall approach as it relates to success with referral selling. In a previous episode we discussed how only 11% of salespeople are actually asking for referrals. Today we focus on some positive statistics that highlight the benefits of using referral selling as a primary prospecting strategy. We also provide specific tactics to help you elevate your referral selling game. If you are struggling with how to generate more referral-based leads, then you will want to listen to this episode.