"The first viable vendor to reach a decision maker & set the buying vision has an average close ratio of 74%” [Source: Forrester] On today’s “Sales Prospecting by the Numbers” discussion we focus on “The Unfair Advantage of Being First” as our primary topic. We unpack this statistic a bit and provide 3 specific tips on how to put yourself in the best position to be the first sales professional to reach your target market prospects before they reach out to other sales professionals. If you are struggling to come up with creative ideas on how to connect with prospects to reach them just before (or right as) they are entering their buying journey, then you will want to listen to this episode.