“73% of salespeople using social selling as part of their sales process outperform their sales peers and exceeded quota 23% more often.” [Source: Aberdeen] On today’s “Sales Prospecting by the Numbers” discussion we focus on Social Selling as our primary topic. We unpack this statistic a bit and provide 3 specific tips on how to best approach the topic of social selling and weave it into your lead generation strategy. Additionally, we discuss the Four Cornerstones of Prospecting and how Social Selling fits into that structure. If you are not factoring in social selling to your lead generation strategy, or if you want to improve your social selling approach, then you will want to listen to this episode.