As we continue to focus on our Prospecting On Purpose podcast series topic, today we introduce the "Credibility Ladder". We discuss how you can leverage it as a sales professional to ultimately generate more leads. We will discuss the four steps on the Credibility Ladder in detail to help you begin thinking about where you are currently positioned on that ladder. This episode will help kickstart your process to putting together a plan to ascend up the Credibility Ladder. If you are serious about Prospecting On Purpose to help you ultimately master the game of complex technical selling then you will want to listen to this episode.