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Sales Integrity

If you are in B2B complex technical sales, or you manage a team of B2B complex technical sellers, then the Sales Integrity Podcast is for you. This podcast is all about helping sales professionals, leaders and organizations who sell complex technical products, services and solutions to increase sales and earn more money. This is a weekly podcast that airs 3 days per week - Monday, Wednesday and Friday. This podcast is dedicated to helping you become better prepared, more organized and highly productive to establish credibility, generate more leads and win more business. In summary, this is the no-nonsense sales podcast that will help you translate the ideas you discover on this show into actionable insights you execute upon in the real world of selling immediately.
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Mar 15, 2017

Stu Schlackman is a relationship selling expert, a popular speaker, President of the Dallas Chapter of the National Speakers Association (NSA), and author of the book “Four People You Should Know: How to Connect for Exceptional Sales, Customer Service and Unified Teams”. Stu joined the show to discuss the ins and outs of the four people you should know, which are really four personality types of your buyers. Stu dissects how each of the personality types make decisions and commit, which is very helpful for sales professionals trying to navigate the political waters when dealing with teams of buyers made up of multiple personalities from multiple departments. Stu reminds everyone that “people still buy from people” and provides real insights and strategies into how to effectively communicate leveraging the power of influence, persuasion and convincing. If you want to improve the way you manage complex technical sales cycles within complicated multiple buyer team environments, then you will definitely want to listen to this episode.

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