Today we will talk about the “Power of 3” and how you can put that concept to work for you as it relates to sales messaging. More specifically, we will discuss the psychological advantage the "Power of 3" provides to improve your communication with prospects, customers, partners and anyone (even in your personal life) who you are trying to positively influence and persuade. We will peel back the onion a few layers to discuss where the “Power of 3” originated from and why we are pre-conditioned to learn in this manner, starting back in our early childhood learning stage of life. After listening to this episode you will look at the way you communicate differently moving forward and will want to immediately update all of your sales messaging scripts, talk tracks and templates to put yourself in a better position to achieve your sales and income goals.